Author and Atlantic writer, Ellen Ruppel Shell discusses her new book, 'Cheap - The High Cost of Disount Culture' along with Nancy Levy, founder and director of Senior Shopping Guide. The older, middle and younger generations are consumed with buying at the 'Cheapest' price. This discussion compares the generational attitudes on many of the issues surrounding Discounts and Sales. Pricing, haggling, the big discount stores...all these are areas of discussion pointing to the strong grip on our collective buying here in the United States and for that matter the world.

Author and Atlantic writer, Ellen Ruppel Shell discusses her new book, 'Cheap - The High Cost of Disount Culture' along with Nancy Levy, founder and director of Senior Shopping Guide. The older, middle and younger generations are consumed with buying at the 'Cheapest' price. This discussion compares the generational attitudes on many of the issues surrounding Discounts and Sales. Pricing, haggling, the big discount stores...all these are areas of discussion pointing to the strong grip on our collective buying here in the United States and for that matter the world.