The Bakers of Butter Lane

From: Eric Winick
Length: 08:20

Is there such thing as a recession-proof product in a downward-sliding economy? Read the full description.

Piece Audio

Playing: The Bakers of Butter Lane
From: Eric Winick

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Three vets of the corporate world are banking on the cupcake as today's luxury item of choice, and that the secret to building a better confection lies somewhere between traditional Southern baking and the stylish sophistication all New Yorkers secretly crave.

Featuring the voices of Maria Baugh, Linda Lea, and Pamela Nelson.

Butter Lane is located at 123 East 7th Street in New York's East Village. For more information, click here.

From the files of Yarn AudioWorks.

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Piece Description

Three vets of the corporate world are banking on the cupcake as today's luxury item of choice, and that the secret to building a better confection lies somewhere between traditional Southern baking and the stylish sophistication all New Yorkers secretly crave.

Featuring the voices of Maria Baugh, Linda Lea, and Pamela Nelson.

Butter Lane is located at 123 East 7th Street in New York's East Village. For more information, click here.

From the files of Yarn AudioWorks.

Transcript

Sometimes you just want more. There’s this set of circumstances called your life, and for most people, that’s enough. For others, the idea of being only one thing is like being trapped in a room without doors or windows. Even if you’re good at that one thing. Knowing there’s something else out there can drive you to some pretty unexpected ends. Make you do things you didn’t think you were capable of.

When Maria, Pam, and Linda met, they had two things in common. They were all from the South, and they dreamed that someday they could work for themselves. Before long, they were talking about their grandmothers’ kitchens. That’s what led to the cupcakes.

Maria's ID.

Maria Baugh is 45. During the week she’s the Executive Managing Editor of Glamour magazine.

Linda's ID.

Linda Lea is also 45. Like Maria, Linda’s job keeps her busy during the week. She’s a producer for the Foo...
Read the full transcript

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