Transcript for the Piece Audio version of Radiolab Pledge Spot - Impulse Buy

JA: Hello, I’m Jad Abumrad.
RK: And I’m Robert Krulwich.
JA: Ok, how often do you do this?
[Music begins]
JA: You head out to the store…where is the soy milk…where is the soy milk….Pick up a couple things. Oh! Pudding.
RK: Get back.
JA: I love chocolate pudding. Something catches your eye.
RK: Mmm, chocolate dipped Reeses.
JA: Should we get it?
RK: Mm, Yeah.
JA: You do it, you impulse buy. Oh Ramen!
[Crackling packaging]
RK: Oreas.
JA: Teriyaki beef steak nuggests.
RK: Oooh.
[Cash register dings]
RK: We suggest instead of impulse buying that stuff…
JA: You don’t need that stuff.
RK: Impulse buy:
RK and JA: US!
RK: Yeah, I mean after all, this is public radio. Do what you want and you think: I love this!
JA: Just do it.! Don’t think about it. Just call the number.
RK: Why not?
JA: Here’s how.
[Low music to end]