Radiolab Pledge Spot - Impulse Buy

From: WNYC
Series: Radiolab
Length: :46

There's lots of things you buy on a whim. How about today you pledge to public radio - on a whim. (You already know you like it. And that's a lot more than you can say about that mustard raspberry ranch dressing you just pick up.) Read the full description.

Piece Audio

Playing: Radiolab Pledge Spot - Impulse Buy
From: WNYC

Rl_wnyc_org_small There's lots of things you buy on a whim. How about today you pledge to public radio - on a whim. (You already know you like it. And that's a lot more than you can say about that mustard raspberry ranch dressing you just pick up.)

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Piece Description

Transcript

JA: Hello, I’m Jad Abumrad.
RK: And I’m Robert Krulwich.
JA: Ok, how often do you do this?
[Music begins]
JA: You head out to the store…where is the soy milk…where is the soy milk….Pick up a couple things. Oh! Pudding.
RK: Get back.
JA: I love chocolate pudding. Something catches your eye.
RK: Mmm, chocolate dipped Reeses.
JA: Should we get it?
RK: Mm, Yeah.
JA: You do it, you impulse buy. Oh Ramen!
[Crackling packaging]
RK: Oreas.
JA: Teriyaki beef steak nuggests.
RK: Oooh.
[Cash register dings]
RK: We suggest instead of impulse buying that stuff…
JA: You don’t need that stuff.
RK: Impulse buy:
RK and JA: US!
RK: Yeah, I mean after all, this is public radio. Do what you want and you think: I love this!
JA: Just do it.! Don’t think about it. Just call the number.
RK: Why not?
JA: Here’s how.
[Low music to end]
Read the full transcript