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Essay: Thank You Kellogg's and Goodbye

From: Chris Goldstein
Length: 00:03:21

Kellogg's pulled their support for Michael Phelps and American cannabis consumers have called for a boycott. Read the full description.

Default-piece-image-0 FULL SCRIPT:

Essay: Thank You Kellogg's and Goodbye

In a time of economic crisis should any company actively push away customers? That's exactly what Kellogg's has done by failing to support Olympian bonghitter Michael Phelps.

O Kellogg's - marijuana consumers of America have loved your products. Those mini Famous Amos Cookies dipped in hot coffee. Pop Tarts as a handy snack at Seattle's HempFest. The many delicious creations of the industrious Keebler Elves have found their way into hungry mouths on a Friday night. And, of course, THC-infused Rice Krispy Treats.

Marijuana consumers have a lot to thank Kellogg's for over the years, even more so today.

In putting its hard-earned, internationally recognized corporate brand onto the demonization of cannabis consumers and the failed policy of marijuana Prohibition, Kellogg's has made a spectacular case for reform. It's Kellogg's action, not the Phelps photo, that has driven an excellent national discussion of marijuana Prohibition.

"In fact, in the past week dozens of high profile pundits and commentators - including Kathleen Parker in the Washington Post, Stanton Peele in the Wall Street Journal Wall and Doug Bandow in National Review Online - have demanded a repeal of America's archaic and overly punitive pot laws," crows the NORML Blog.

NORML Deputy Director Paul Armentano writes on the Congress Blog at The Hill: "No doubt Michael Phelps indulged in the use of marijuana... He ought not to be condemned for it nor branded a criminal for his actions. For that matter, neither should anyone else."

Sure, there have been plenty of jokes already about the Kellogg's boycott, most of which simply repeat stupid, false stereotypes of marijuana consumers. But my prediction is that this will have a real impact. Sadly, the only people who may feel the effect of the boycott are the company's workers in Battle Creek, Michigan.

According to a 2005 survey conducted by Health Canada and the Canadian Executive Council on Addictions, "Lifetime cannabis users are likely to be single, well-educated and earning an above average salary."

Assuming those statistics are true here in the US as well, then Kellogg's is in for real trouble. Marijuana consumers and supporters of marijuana law refrom have begun to buy cereals and snacks elsewhere, spending their hard-earned money on rival major brands and hopefully more independent, healthier munchies at the grocery store.

So let me voice a sincere "Thank you" to Kellogg's! They probably can't hear me because my mouth is full of Rainforest Crunch."

Originally posted as a blog at www.celebstoner.com

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Piece Description

FULL SCRIPT:

Essay: Thank You Kellogg's and Goodbye

In a time of economic crisis should any company actively push away customers? That's exactly what Kellogg's has done by failing to support Olympian bonghitter Michael Phelps.

O Kellogg's - marijuana consumers of America have loved your products. Those mini Famous Amos Cookies dipped in hot coffee. Pop Tarts as a handy snack at Seattle's HempFest. The many delicious creations of the industrious Keebler Elves have found their way into hungry mouths on a Friday night. And, of course, THC-infused Rice Krispy Treats.

Marijuana consumers have a lot to thank Kellogg's for over the years, even more so today.

In putting its hard-earned, internationally recognized corporate brand onto the demonization of cannabis consumers and the failed policy of marijuana Prohibition, Kellogg's has made a spectacular case for reform. It's Kellogg's action, not the Phelps photo, that has driven an excellent national discussion of marijuana Prohibition.

"In fact, in the past week dozens of high profile pundits and commentators - including Kathleen Parker in the Washington Post, Stanton Peele in the Wall Street Journal Wall and Doug Bandow in National Review Online - have demanded a repeal of America's archaic and overly punitive pot laws," crows the NORML Blog.

NORML Deputy Director Paul Armentano writes on the Congress Blog at The Hill: "No doubt Michael Phelps indulged in the use of marijuana... He ought not to be condemned for it nor branded a criminal for his actions. For that matter, neither should anyone else."

Sure, there have been plenty of jokes already about the Kellogg's boycott, most of which simply repeat stupid, false stereotypes of marijuana consumers. But my prediction is that this will have a real impact. Sadly, the only people who may feel the effect of the boycott are the company's workers in Battle Creek, Michigan.

According to a 2005 survey conducted by Health Canada and the Canadian Executive Council on Addictions, "Lifetime cannabis users are likely to be single, well-educated and earning an above average salary."

Assuming those statistics are true here in the US as well, then Kellogg's is in for real trouble. Marijuana consumers and supporters of marijuana law refrom have begun to buy cereals and snacks elsewhere, spending their hard-earned money on rival major brands and hopefully more independent, healthier munchies at the grocery store.

So let me voice a sincere "Thank you" to Kellogg's! They probably can't hear me because my mouth is full of Rainforest Crunch."

Originally posted as a blog at www.celebstoner.com

Additional Credits

Steve Bloom at www.celebstoner.com for editing the original blog post

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http://www.activevoiceradio.com