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Public Radio Goes Hollywood!

From: Jenny Attiyeh
Length: 00:07:10

Program Directors at the '08 PRPD conference in Hollywood speak with ThoughtCast about reinventing the medium... Read the full description.

Prpdlogo_small Public radio could easily be described as a smashing success story. Take NPR, for example. From its counter-cultural roots in the early 1970s, it has grown to become one of the most trusted sources of journalism in the United States. Although it still is accused of liberal bias, an equal number of liberals and conservatives find themselves drawn to its reassuring sound. So - what's the problem? Like newspapers and symphony orchestras, public radio has a graying audience, and is having trouble attracting younger people and minorities. So today, in order to stay viable, public radio's job is to reach out to new listeners. But at what cost, if any? ThoughtCast attended the Public Radio Program Directors Association conference this September in Hollywood, and spoke with, in this order: Jeff Hansen, program director at KUOW in Seattle Mike Crane, COO of Wisconsin Public Radio John Voci, the general manager of WGBH radio in Boston Jennifer Ferro, assistant general manager of KCRW in Santa Monica Sam Fleming, managing director of news and programs, WBUR Boston Chris Bannon, program director of WNYC in New York City.

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Piece Description

Public radio could easily be described as a smashing success story. Take NPR, for example. From its counter-cultural roots in the early 1970s, it has grown to become one of the most trusted sources of journalism in the United States. Although it still is accused of liberal bias, an equal number of liberals and conservatives find themselves drawn to its reassuring sound. So - what's the problem? Like newspapers and symphony orchestras, public radio has a graying audience, and is having trouble attracting younger people and minorities. So today, in order to stay viable, public radio's job is to reach out to new listeners. But at what cost, if any? ThoughtCast attended the Public Radio Program Directors Association conference this September in Hollywood, and spoke with, in this order: Jeff Hansen, program director at KUOW in Seattle Mike Crane, COO of Wisconsin Public Radio John Voci, the general manager of WGBH radio in Boston Jennifer Ferro, assistant general manager of KCRW in Santa Monica Sam Fleming, managing director of news and programs, WBUR Boston Chris Bannon, program director of WNYC in New York City.