Peace Talks Radio: Changing Minds During Election Season (29:00)

Series: Peace Talks Radio - Series of Half-Hours
From: Good Radio Shows, Inc.
Length: 00:28:57

Insights into the mind-changing process that targets the undecided or conflicted voter from two authors who've written books about changing minds and from a political media specialist. Read the full description.
29 Min Program
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Piece Description

Whenever election season rolls around, conflict between political camps really heats up. Differences over whom to support can even put friends and family members at odds with each other. Undecided voters may authentically be at odds with themselves. And it's often those undecided voters who swing close elections. In the months leading up to election day, each candidate's campaign workers are trying their best to bring those conflicted voters their way, maybe even change the minds of some voters, whose support for a candidate might be soft. On this edition of PEACE TALKS RADIO, some insight into that mind-changing process that targets the undecided or conflicted voter. Host Suzanne Kryder talks with two people who have written extensively on changing minds, and a political media specialist whose job it is to change voters' minds. Guests are political media strategist Rachel Gorlin; Howard Gardner, Harvard professor and author of the book Changing Minds; and Dave Straker, author of the website, changingminds.org and the book, Changing Minds: In Detail. A 59:00 and 54:00 version of this program can be found at PRX: http://www.prx.org/pieces/29089

Transcript

PARTIAL TRANSCRIPT

DAVID STRAKER, author, www.changingminds.org : Campaign managers use many, different methods. One is a method, taught by Freud and, way before him, by Aristotle, which is simply the principle of pleasure and pain. Two, basic needs for people are that we tend to go toward things that are pleasurable, and go away from things that are painful. They'll push the buttons. For example, right now, the price of oil is a pain button. It can be a pleasure button, being able to go on trips. But it can be a pain button, when it starts hitting our purse harder. If a campaign manager would want to talk about the effects of this - either their candidate is going to do something good about it or the other candidates are going to do something bad for us - they'll push those buttons for us.

HOST, SUZANNE KRYDER: Political parties increase their power by associating with specific...
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Timing and Cues

29:00 Program. No Breaks.