Peace Talks Radio: Changing Minds During Election Season (59:00 / 54:00)
Series: Peace Talks Radio: Hour Long Specials
From: Good Radio Shows, Inc.
Length: 00:58:59
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Related Pieces
Piece Description
Whenever election season rolls around, conflict between political camps really heats up. Differences over whom to support can even put friends and family members at odds with each other. Undecided voters may authentically be at odds with themselves. And it's often those undecided voters who swing close elections. In the month's leading up to election day, each candidate's campaign workers are trying their best to bring those conflicted voters their way, maybe even change the minds of some voters, whose support for a candidate might be soft. On this edition of PEACE TALKS RADIO, some insight into that mind-changing process that targets the undecided or conflicted voter. Host Suzanne Kryder talks with two people who have written extensively on changing minds, and a political media specialist whose job it is to change some minds. Guests include political media strategist Rachel Gorlin, also Howard Gardner, Harvard professor and author of the book Changing Minds, and Dave Straker, author of the website, changingminds.org and the book, Changing Minds: In Detail. Also a panel including political scientists and a journalist weigh in on political advertising.
Broadcast History
29 minute version broadcast on KUNM, Albuquerque 9/26/08
Transcript
PARTIAL TRANSCRIPT
DAVID STRAKER, author, www.changingminds.org : Campaign managers use many, different methods. One is a method, taught by Freud and, way before him, by Aristotle, which is simply the principle of pleasure and pain. Two, basic needs for people are that we tend to go toward things that are pleasurable, and go away from things that are painful. They'll push the buttons. For example, right now, the price of oil is a pain button. It can be a pleasure button, being able to go on trips. But it can be a pain button, when it starts hitting our purse harder. If a campaign manager would want to talk about the effects of this - either their candidate is going to do something good about it or the other candidates are going to do something bad for us - they'll push those buttons for us.
HOST, SUZANNE KRYDER: Political parties increase their power by associating with specific groups...
Read the full transcript
Timing and Cues
59:00 Version Version
59:00 Version
00:00:00 - 00:00:59 - Opening Billboard
00:01:00 - 00:14:34 - Part A (ends with a :60 music fill)
00:14:35 - 00:40:57 - Part B (ends with a :60 music fill)
00:40:58 - 00:59:00 - Part C
54:00 Version Version
54:00 Version
00:00:00 - 00:00:59 - Opening Billboard
00:01:00 - 00:05:59 - Your Newscast
00:06:00 - 00:19:34 - Part A (ends with a :60 music fill)
00:19:35 - 00:42:05 - Part B (ends with a :60 music fill)
00:42:06 - 00:59:00 - Part C
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