Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Ivan Fischer and the Budapest Festival Orchestra. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but works."

Outro: The way we raise money on Public Radio may be crazy, but it works - especially when you contribute. Please call or pledge right now. (Text out at 0:55.)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station website address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they value and enjoy. And while that approach may be unorthodox, it does work - especially when you contribute. Please call now...

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (Text out at 0:42...music swells to 0:46 and then fades.)

SUGGESTED LIVE HOST OUTRO:
The way we raise money on (insert station name) may be crazy, but it works - especially when you contribute. Please call (insert station phone number), or make your contribution online at (insert station web address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they enjoy and value. Please call now...

Music bed fades at 0:59

 * * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra, and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (0:27)

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*****************************************

WHAT IS VIRTUOSO VOICES?

Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.

These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Ivan Fischer and the Budapest Festival Orchestra. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but works."

Outro: The way we raise money on Public Radio may be crazy, but it works - especially when you contribute. Please call or pledge right now. (Text out at 0:55.)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station website address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they value and enjoy. And while that approach may be unorthodox, it does work - especially when you contribute. Please call now...

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (Text out at 0:42...music swells to 0:46 and then fades.)

SUGGESTED LIVE HOST OUTRO:
The way we raise money on (insert station name) may be crazy, but it works - especially when you contribute. Please call (insert station phone number), or make your contribution online at (insert station web address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they enjoy and value. Please call now...

Music bed fades at 0:59

 * * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra, and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (0:27)

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*****************************************

WHAT IS VIRTUOSO VOICES?

Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.

These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Ivan Fischer and the Budapest Festival Orchestra. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but works."

Outro: The way we raise money on Public Radio may be crazy, but it works - especially when you contribute. Please call or pledge right now. (Text out at 0:55.)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station website address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they value and enjoy. And while that approach may be unorthodox, it does work - especially when you contribute. Please call now...

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (Text out at 0:42...music swells to 0:46 and then fades.)

SUGGESTED LIVE HOST OUTRO:
The way we raise money on (insert station name) may be crazy, but it works - especially when you contribute. Please call (insert station phone number), or make your contribution online at (insert station web address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they enjoy and value. Please call now...

Music bed fades at 0:59

 * * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra, and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (0:27)

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*****************************************

WHAT IS VIRTUOSO VOICES?

Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.

These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Ivan Fischer and the Budapest Festival Orchestra. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but works."

Outro: The way we raise money on Public Radio may be crazy, but it works - especially when you contribute. Please call or pledge right now. (Text out at 0:55.)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station website address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they value and enjoy. And while that approach may be unorthodox, it does work - especially when you contribute. Please call now...

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms Hungarian Dance No. 7

Intro: Some orchestras identify themselves with their celebrity conductor. Others proudly promote their individual sound. Conductor Ivan Fischer says the Budapest Festival Orchestra built its reputation on authenticity.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (Text out at 0:42...music swells to 0:46 and then fades.)

SUGGESTED LIVE HOST OUTRO:
The way we raise money on (insert station name) may be crazy, but it works - especially when you contribute. Please call (insert station phone number), or make your contribution online at (insert station web address). The Public Radio approach to economics is straightforward - listeners help pay for the programs they enjoy and value. Please call now...

Music bed fades at 0:59

 * * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Ivan Fischer Clip: "If somebody is crazy, then we are very happy about that crazy person in the orchestra, and we don't try to make him normal. People try to tell you, you have to behave in a completely disciplined way otherwise the group doesn't function. And we do the opposite, we tell you, stay yourself and that's how we want the whole group to be. I mean it sounds very theoretical, but it works." (0:27)

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*****************************************

WHAT IS VIRTUOSO VOICES?

Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.

These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.