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The Ins and Outs of Getting Away Without Going Anywhere
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2 Comments
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Review of The Rise of the StaycationI love this piece! I love the quirky pop-culture phenomenon's that are indicative of our times. Perhaps the best examples in contemporary society is "blogging" and "Staycation", the latter of which is explored in this piece by producer Libby Donovan of Blunt Youth Radio AND former great Youth Editorial Board member for Generation PRX! The "Staycation" has come on to the scene recently and seemingly out of nowhere, probably in wake of the sluggish economy. The "Staycation" is a nicely packaged marketing campaign tool from local tourist industries who suspect to bite the bullet thanks to high gas prices. And so instead of reaching out to out-of-state folks, we're seeing a concerted effort to target locals. In the opening scene Libby does a nice job showing us just how big of a phenom the "Staycation" has become by reading an ad from the local publication the Sunday Telegram and then also playing an actual televison commercial. It's hilariously effective. Libby then explores exactly what a "Staycation" is and how it might be advantageous to teenagers vactioning with their parents by allowing them the opportunity to ditch the 'rents occasionally. |
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Ben Markus
Posted on August 28, 2008 at 02:05 PM | Permalink
Review of The Rise of the Staycation
Good story idea. Raw execution. All the right instincts are there.
I loved the audio from the commercial and reading of the print ad. I would've liked to hear from a tourism official about why the Staycation campaign now. I think that could've been a playful little two way.
I enjoyed Libby's voice. It was young and real. She's got a future in this business if she wants it.
But there are times when this piece drags a bit. For something lighthearted with few sound bites it could have been a bit shorter. 5:30's a stretch: tighten it up, maybe drop the VOXPOP, and it's a four or five star piece.
Keep up the good work!