MemberSpeak Public Radio Testimonials

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MemberSpeak Public Radio Testimonials

From: WGUC
Length: 00:33:55

Public radio testimonials from WGUC listeners. Read the full description.

Piece Audio

Playing: MemberSpeak Public Radio Testimonials
From: WGUC

Default-piece-image-2 This file includes 43 individual spots. Each one is a testimonial from a WGUC donor. Donors were asked to come in for a 20-minute interview. We asked them each about classical music, public radio in general, NPR, etc. These spots represent the best of those interviews. These donors make the pitch in a way that a station employee simply cannot. Some include names, others do not. All of the spots are generic. (WGUC is not mentioned specifically.) WGUC uses them as a buffer between music and news and the actual pitch during fund drives. WGUC's MemberSpeak Spots won the 2004 OET Public Information, Short Promotions award.

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Piece Description

This file includes 43 individual spots. Each one is a testimonial from a WGUC donor. Donors were asked to come in for a 20-minute interview. We asked them each about classical music, public radio in general, NPR, etc. These spots represent the best of those interviews. These donors make the pitch in a way that a station employee simply cannot. Some include names, others do not. All of the spots are generic. (WGUC is not mentioned specifically.) WGUC uses them as a buffer between music and news and the actual pitch during fund drives. WGUC's MemberSpeak Spots won the 2004 OET Public Information, Short Promotions award.

Broadcast History

WGUC is Cincinnati's Classical Public Radio - celebrating 44 years of broadcasting.

WGUC began producing and using these MemberSpeak spots in 2003.

Transcript

MemberSpeak Spot
Produced by WGUC 2003-2004

WELL, IT BECAME CLEAR THAT LESS AND LESS OF THE

SUPPORT TO THE STATION WAS COMING FROM OTHER

SOURCES AND MORE NEEDED TO COME FROM THE GENERAL

PUBLIC. IT IS TOO GOOD A STATION TO PASS UP SO I JUST HAD

TO DO SOMETHING TO BECOME A MEMBER. THIS IS A GREAT

STATION, IT HAS GREAT PROGRAMMING AND IT IS SOMETHING

THAT WE NEED IN THE COMMUNITY. UNFORTUNTE GIVING

CIRCUMSTANCES IT NEEDS THE SUPPORT. IT NEEDS SUPPORT

IN A WAY THAT IT DIDN’T USE TO. WE MAY, A LOT OF US

THINK THAT THE GOVERNMENT OUGHT TO STEP IN AND DO

MORE, BUT THE GOVERNMENT DOES WHAT IT DOES AND WHAT

IT CAN’T DO WE HAVE TO DO. OTHERWISE WE WILL LOSE A

GREAT RESOURCE.

MUSIC BED

LENGTH: 43 SECONDS

MemberSpeak Spot
Produced by WGUC 2003-2004

MY NAME’S TOMMIE TOMPSON. I HAVE THE PERENNIAL WORRY THAT EVERYONE ELSE HAS...
Read the full transcript

Timing and Cues

Timings are listed on individual scripts - as well as information about music bed, and out cues.

Musical Works

Music by the Los Angeles Guitar Quartet.

Related Website

http://www.wguc.org