Marketing Hearts and Minds
From: Adam Allington
Series: Front Line: Missouri Soldiers in Iraq
Length: 03:53
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- Marketing Hearts and Minds
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- Adam Allington
Host: Since the war in Iraq began, the U.S. Military has tried to establish peace by promoting a western system of Democratic governance and civic responsibility.
But for many Iraqis, the reality of their history and daily lives pushes them away from the systems the military wants them adopt.
"Psychological Operations", or PsyOp is are the Army?s front line soldiers in the battle for hearts and minds.
Reporter Adam Allington was imbedded with a St. Louis-based PsyOp Battalion in Iraq and prepared this report.
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Piece Description
Host: Since the war in Iraq began, the U.S. Military has tried to establish peace by promoting a western system of Democratic governance and civic responsibility. But for many Iraqis, the reality of their history and daily lives pushes them away from the systems the military wants them adopt. "Psychological Operations", or PsyOp is are the Army?s front line soldiers in the battle for hearts and minds. Reporter Adam Allington was imbedded with a St. Louis-based PsyOp Battalion in Iraq and prepared this report.
Broadcast History
Broadcast in St. Louis in December of 2007
Transcript
Adam: In a small office tucked behind 12-foot concrete blast walls at Camp Victory, Army Major Jerry Wilson points to map of Iraq.
He says Anbar Province, in western Iraq, has been a remarkable PsyOp success story?ever since the ?Anbar Awakening? when the regions sheiks rejected Al Qaeda and supported peace.
He says the job of "selling peace" is really a lot like marketing any other product.
Wilson3 :25
I use the example of Coca-Cola and Pepsi, there?s people who drink Coke and people who drink Pepsi and you have to ask the question, why? The product, the quality of the product, the quality of the product, the advertisement, the message, the theme, the jingle?all the things that go along with that. The same thing applies to psyop except we go after a specific group of people in order to intercept the possibility of them becoming part of the problem vs. part of the soluti...
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