Piece Description

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Yo-Yo Ma. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS
 
Music Bed: Franck: Cello Sonata (Finale)

Intro: He's one of the best known cellists in classical music, and he's also one of the best known musicians in the world. Here are Yo-Yo Ma's keys to creative longevity.
 
Yo-Yo Ma Clip: "The thing that distinguishes cultural work from other types of work is that it's never over. It keeps evolving, it keeps developing; it's not a business plan, but it's constantly evolving something from the past to the future. And the most important thing about the work is that you don't give up."
 
Outro: It's important to have classical music on Public Radio, and it continues to be heard, day after day thanks to your financial support. Please contribute today.
 
(Text out at 0:45)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station web site address). Performers like Yo-Yo Ma, and the classical music you hear on (insert station name), are heard and continue to be heard thanks to your financial support. Similarly, the strength and well being of (insert station name) continues and becomes even greater because of your financial support. Please call now....

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro
 
FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS
 
Music Bed: Franck: Cello Sonata (Finale)
 
Intro: He's one of the best known cellists in classical music, and he's also one of the best known musicians in the world. Here are Yo-Yo Ma's keys to creative longevity.
 
Yo-Yo Ma Clip: "The thing that distinguishes cultural work from other types of work is that it's never over. It keeps evolving, it keeps developing; it's not a business plan, but it's constantly evolving something from the past to the future. And the most important thing about the work is that you don't give up." (Text out at 0:31)

SUGGESTED LIVE HOST OUTRO
It's important to have classical music on (insert station name), and it continues to be heard, day after day, thanks to your financial support. Please call (insert station phone number), or make your contribution online at (insert station web site address). Performers like Yo-Yo Ma and the classical music you hear on (insert station name) are heard and continue to be heard thanks to your financial support. Similarly, the strength and well being of (insert station name) continues and becomes even greater because of your financial support. Please call now....

Music bed fades at 0:59

 * * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.
Yo-Yo Ma Clip: "The thing that distinguishes cultural work from other types of work is that it's never over. It keeps evolving, it keeps developing; it's not a business plan, but it's constantly evolving something from the past to the future. And the most important thing about the work is that you don't give up." (0:20)
 
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(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Additional music options for before or after this spot, or as a music bed, include: Yo-Yo Ma?s most recent recordings: Appasionata (Sony 702668) and "New Impossibilities" (Sony 710319). His performances of the standard repertoire, Dvorak, Haydn, Tchaikovsky and others are available at arkivmusic.com.

WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.