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- Traitor Joe's
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- Karen Fritsche
Trader Joe's, the eclectic grocery store, is growing fast, with almost 3-hundred stores across the country -- most of them in Southern California. Trader Joe's is known for being laid-back. For its private-label products and cheap wines. And, as Karen Fritsche knows from personal experience, for breaking its customers' hearts.
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Piece Description
Trader Joe's, the eclectic grocery store, is growing fast, with almost 3-hundred stores across the country -- most of them in Southern California. Trader Joe's is known for being laid-back. For its private-label products and cheap wines. And, as Karen Fritsche knows from personal experience, for breaking its customers' hearts.
Broadcast History
Originally aired on 89.3 KPCC's Off-Ramp, Jan. 26, 2008.
Aired nationally on WBUR's Here and Now, Feb, 13, 2008.
Aired on KXOT Presents, a weekly radio showcase on 91.7 KXOT Tacoma-Seattle, April 12, 2008.
Transcript
TRANSCRIPT:
I'm in the tea section of my neighborhood Trader Joe's in Silverlake. I?m looking for my favorite chai tea. And it's not here. They have black mango, raspberry infused and blueberry green teas, but my Indian Masala chai in the red box is gone. One of the managers here told me a few months ago it was discontinued, but I'm having a hard time accepting that, so each time I go back, I check again. It was the best chai I've ever had. I used to drink it every single morning. Now I'm not sure how to start my day.
My best friend Lark Cobb has been burned twice. She's still mourning a taqueria salsa they discontinued three years ago. And on top of that, she, too, misses the Indian Masala chai.
Cobb01, TRT: 20 secs
"I just have to say why? Why? Why would you discontinue chai tea? Everyone and their brother drinks chai tea now. And that tea was really good. It h...
Read the full transcript
Timing and Cues
Suggested lede: Trader Joe's, the eclectic grocery store, is growing fast, with almost 3-hundred stores across the country -- most of them in Southern California. Trader Joe?s is known for being laid-back. For its private-label products and cheap wines. And, as Karen Fritsche knows from personal experience, for breaking its customers? hearts.





Anny Celsi
Posted on April 07, 2008 at 09:18 AM | Permalink
Review of Traitor Joe's
Funny and so true! And as a former TJ's employee, I offer my condolences...