Traitor Joe's

Length 05:12
Licensor Karen Fritsche
Producer(s) Karen Fritsche
Formats First-person essay, Soft Feature
Topics Business, Food, Humor
Produced January 26, 2008
Added to PRX January 29, 2008
 

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Summary:

Ever fallen in love at TJ's? I mean, with a product? Then they discontinue that item? You're not alone. Karen Fritsche feels your pain...

Additional Credits and Funding:

For KPCC's Off-Ramp
Editor: John Rabe

Tones:

Engaging, Humorous, Quirky

Language:

English

Description:

Trader Joe's, the eclectic grocery store, is growing fast, with almost 3-hundred stores across the country -- most of them in Southern California. Trader Joe's is known for being laid-back. For its private-label products and cheap wines. And, as Karen Fritsche knows from personal experience, for breaking its customers' hearts.

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