Hidden Persuasions: taking marketing to the street
Series: With Good Reason news features
From: With Good Reason
Length: 00:02:31
During the holiday season, we consumers get pretty savvy deciphering all the ads that bombard us this time of year....so advertisers look for new and inventive ways to sell their products. Nancy King, with the radio program "With Good Reason," has more on one of the newest sales techniques.
Also in the With Good Reason news features series
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From: With Good Reason
For the past ten years, drug cartels in Mexico have been worshiping a sort of grim repress, a robed skeleton lady known as Santa Muerte, or Saint Death. Now, her popularity ...
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Dynamic Ticketing
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From: With Good Reason
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Russian and American Travel Writers
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During the Cold War of the 20th century, Russians and Americans saw each other as rivals. But as Kelley Libby reports, that rivalry was cultivated in the 19th century by ...
Bridge to Transplant
(00:02:30)
From: With Good Reason
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The New Girl Scouts
(00:02:32)
From: With Good Reason
Just shy of their 100th birthday, the Girl Scouts are working to shed their cookie and campfire image with new badges that focus on skills like robotics, chemistry and ...
Blacklisted Artists
(00:02:32)
From: With Good Reason
In the early years of the Cold War, a number of Hollywood directors and writers were blacklisted from the motion picture industry. One author says these so-called dissidents ...
Piece Description
During the holiday season, we consumers get pretty savvy deciphering all the ads that bombard us this time of year....so advertisers look for new and inventive ways to sell their products. Nancy King, with the radio program "With Good Reason," has more on one of the newest sales techniques.
Broadcast History
Broadcast on ten Virginia public radio stations.
Timing and Cues
2:30





