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Commentary: Justice for Only a Penny

From: Dick Meister
Length: 03:52

This discusses the attempts of Burger King to undo agreements by its major fast-food competitors to improve the shameful conditions of tomato pickers. Read the full description.

Default-piece-image-2 Refusing to help improve the abysmal conditions of the tomato pickers who are vital to the hugely profitable fast-food industry is not enough for Burger King. Now the industry giant has joined a drive to undo agreements by its major competitors to help the pickers. The agreements cover McDonald's, which had been threatened with a boycott such as that which earlier won agreements from Taco B ell and the five other franchises owned by Yum Brands. The companies agreed to increase by a penny what they had been paying growers per pound of tomatoes, with the understanding that the extra penny would go directly to the poverty-bound workers -- most of them undocumented Latinos -- so they could finally earn something at least approaching a living wage. The raise nearly doubled the previous pay for their truly back-breaking work under the blistering hot sun in southern Florida. It would cost industry giant Burger King relatively little to grant the raise. But it has chosen to join a drive by leaders of Florida's major growers group to try t overturn the agreements by McDonald's and Yum Brands. The growers, however, are facing formidable oppositions from the coalition of workers, student and labor activists, religious and political leaders and others who led the drive that won the agreements.

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Piece Description

Refusing to help improve the abysmal conditions of the tomato pickers who are vital to the hugely profitable fast-food industry is not enough for Burger King. Now the industry giant has joined a drive to undo agreements by its major competitors to help the pickers. The agreements cover McDonald's, which had been threatened with a boycott such as that which earlier won agreements from Taco B ell and the five other franchises owned by Yum Brands. The companies agreed to increase by a penny what they had been paying growers per pound of tomatoes, with the understanding that the extra penny would go directly to the poverty-bound workers -- most of them undocumented Latinos -- so they could finally earn something at least approaching a living wage. The raise nearly doubled the previous pay for their truly back-breaking work under the blistering hot sun in southern Florida. It would cost industry giant Burger King relatively little to grant the raise. But it has chosen to join a drive by leaders of Florida's major growers group to try t overturn the agreements by McDonald's and Yum Brands. The growers, however, are facing formidable oppositions from the coalition of workers, student and labor activists, religious and political leaders and others who led the drive that won the agreements.

Broadcast History

None

Transcript

As you may know, Burger King ? the world?s second largest fast-food franchise ? has flatly refused to help improve the truly rotten working conditions of the workers who pick the tomatoes that are absolutely essential to the operations ? and the great profits ? of Burger King and all the other fast-food companies in the country.

That?s bad enough. But now, Burger King has actually joined a drive to undo the agreements that its major competitors have made to help the tomato pickers.

That?s right. Burger king doesn?t just want to say no to the desperately needy pickers. It?s trying to get McDonald?s, Taco Bell and others who had said yes? to change their yes to no.

Under the threat of a nationwide boycott, McDonald?s signed an agreement with the tomato pickers? representatives last April. That matched an agreement signed in 2005 after a four-year-long boycott of Taco Bell. Th...
Read the full transcript

Timing and Cues

INTRO: Commentator Dick Meister says one of gthe country's most profitable fast-food chains is refusing to help needy workers who are vital to ikts operations.

OUTRO: Dick Meister is co-author of "A Long Time Coming: The Struggle to Unionize America's Farm Workers."