Piece image

Virtuoso Voices: Produced Funders - Nadja Salerno-Sonnenberg (Beyond Description)

From: Listener Directed Productions, Inc.
Series: Virtuoso Voices(tm): Funders
Length: :59

For your On-Air Fundraising: these pieces have been designed to give stations three options for using and creating a fundraising spot with a major performer. This clip features Violinist Nadja Salerno-Sonnenberg talking about the musical and physical effects of her favorite piece of music -- the Brahms Violin Concerto. Click Listen above to hear three pieces of audio for you to consider. (1) A self-contained spot, (2) a mostly self-contained spot with an opportunity for you to provide a longer, more localized Live Outro, (3) a clip only version where you provide the text and music as suggested below. Scroll down to read the complete rundown, transcript, Suggested Host Intro and Outro texts and music bed information. Read the full description.

Nadjasalernosonnenbergbygrantleighton_small Use any of these Funder Spot choices during your Classical Music Fundraising programming, and especially before or after playing a performance by Nadja Salerno-Sonnenberg. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music: Brahms Violin Concerto (1st Movement)

Intro: Everyone has at least one or two pieces of classical music that move us deeply. Violinist Nadja Salerno-Sonnenberg has enjoyed a life-long love affair with the Brahms Violin Concerto.

Nadja Salerno-Sonnenberg Clip: "A thousand years can go by and it will never change. It is so powerful and sublime and there are no words to describe it and so when you're playing that, for me, it's all I can do to actually hang on to the instrument because my whole body is in tremors from the beauty of it. It's difficult for me to play that... and remain in control."

Outro: Support the music that moves you. Make a contribution to Public Radio. (Text out at 0:48)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station web address). We all have our favorite pieces, and especially the one or two that make it hard for us to sit or stand still. You can rely on (insert station name) to bring you these works, while we continue to introduce you to new pieces of music you can add to your favorites list. Please call now....

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music: Brahms Violin Concerto 1st Movement

Intro: Everyone has at least one or two pieces of classical music that move us deeply. Violinist Nadja Salerno-Sonnenberg has enjoyed a life-long love affair with the Brahms Violin Concerto.

Nadja Salerno-Sonnenberg Clip: "A thousand years can go by and it will never change. It is so powerful and sublime and there are no words to describe it and so when you're playing that, for me, it's all I can do to actually hang on to the instrument because my whole body is in tremors from the beauty of it. It's difficult for me to play that... and remain in control." (Text out at 0:34)

SUGGESTED LIVE HOST OUTRO
Support the music that moves you. Make a contribution to (insert station name). Please call (insert station phone number), or make your contribution online at (insert station web address). We all have our favorite pieces, and especially the one or two that make it hard for us to sit or stand still. You can count on (insert station name) to bring you these works, while we continue to introduce you to new pieces of music you can add to your favorites list. Please call now....

Music bed fades at 0:59

 * * * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live Intro, Outro and music bed based on the suggested texts and music listed above.

Nadja Salerno-Sonnenberg Clip: "A thousand years can go by and it will never change. It is so powerful and sublime and there are no words to describe it and so when you're playing that, for me, it's all I can do to actually hang on to the instrument because my whole body is in tremors from the beauty of it. It's difficult for me to play that.....and remain in control." (0:20)

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*****************************************

WHAT IS VIRTUOSO VOICES?

Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.

These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

To hear the full audio, sign up for a free PRX account or log in.

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Piece Description

Use any of these Funder Spot choices during your Classical Music Fundraising programming, and especially before or after playing a performance by Nadja Salerno-Sonnenberg. Music Options for before or after the spot are listed below.

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music: Brahms Violin Concerto (1st Movement)

Intro: Everyone has at least one or two pieces of classical music that move us deeply. Violinist Nadja Salerno-Sonnenberg has enjoyed a life-long love affair with the Brahms Violin Concerto.

Nadja Salerno-Sonnenberg Clip: "A thousand years can go by and it will never change. It is so powerful and sublime and there are no words to describe it and so when you're playing that, for me, it's all I can do to actually hang on to the instrument because my whole body is in tremors from the beauty of it. It's difficult for me to play that... and remain in control."

Outro: Support the music that moves you. Make a contribution to Public Radio. (Text out at 0:48)

SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station web address). We all have our favorite pieces, and especially the one or two that make it hard for us to sit or stand still. You can rely on (insert station name) to bring you these works, while we continue to introduce you to new pieces of music you can add to your favorites list. Please call now....

Music bed fades at 0:59

* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music: Brahms Violin Concerto 1st Movement

Intro: Everyone has at least one or two pieces of classical music that move us deeply. Violinist Nadja Salerno-Sonnenberg has enjoyed a life-long love affair with the Brahms Violin Concerto.

Nadja Salerno-Sonnenberg Clip: "A thousand years can go by and it will never change. It is so powerful and sublime and there are no words to describe it and so when you're playing that, for me, it's all I can do to actually hang on to the instrument because my whole body is in tremors from the beauty of it. It's difficult for me to play that... and remain in control." (Text out at 0:34)

SUGGESTED LIVE HOST OUTRO
Support the music that moves you. Make a contribution to (insert station name). Please call (insert station phone number), or make your contribution online at (insert station web address). We all have our favorite pieces, and especially the one or two that make it hard for us to sit or stand still. You can count on (insert station name) to bring you these works, while we continue to introduce you to new pieces of music you can add to your favorites list. Please call now....

Music bed fades at 0:59

 * * * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live Intro, Outro and music bed based on the suggested texts and music listed above.

Nadja Salerno-Sonnenberg Clip: "A thousand years can go by and it will never change. It is so powerful and sublime and there are no words to describe it and so when you're playing that, for me, it's all I can do to actually hang on to the instrument because my whole body is in tremors from the beauty of it. It's difficult for me to play that.....and remain in control." (0:20)

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*****************************************

WHAT IS VIRTUOSO VOICES?

Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.

These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Additional Files

Related Website

http://www.virtuosovoices.org