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PB & J Saves the World

From: The Environment Report
Length: 00:04:11

Peanut Butter and Jelly can save the world from global warming. Read the full description.

Cookiecutter_small The PB & J campaign argues that a peanut butter and jelly sandwich for lunch once a week instead of a burger or chicken nuggets could help save the planet. The campaign organizer is a vegetarian for environmental reasons, but he hates the radical approach that's often taken by pro-vegan, pro-vegetarian groups. He wants to use the humble PB & J as an all-American approach to being more environmentally friendly.

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Piece Description

The PB & J campaign argues that a peanut butter and jelly sandwich for lunch once a week instead of a burger or chicken nuggets could help save the planet. The campaign organizer is a vegetarian for environmental reasons, but he hates the radical approach that's often taken by pro-vegan, pro-vegetarian groups. He wants to use the humble PB & J as an all-American approach to being more environmentally friendly.

Broadcast History

New

Transcript

What could be more American, more humble, than a peanut butter and jelly sandwich? And yet one activist suggests a PB and J a day could help slow global warming. Jennifer Szweda Jordan recently visited the founder of the PB and J Campaign:

(Brown:) "So we just spread some peanut butter on your banana bread. Would you like to try it?"

(Jordan:) "Yeah. Yeah."

Bernard Brown is trying to get people to see the peanut butter and jelly sandwich in a new light. On his website, there's a saintly glow behind a graphic of the sandwich. He thinks eating a peanut butter and jelly sandwich could just save the planet.

Brown estimates that eating one peanut butter and jelly sandwich for lunch versus, say, a ham sandwich, or a burger, saves nearly three and a half pounds of greenhouse gas emissions and 280 gallons of water. In Brown's kitchen, he waves a peanut butter covered knife. He explai...
Read the full transcript

Timing and Cues

Host intro: What could be more American, more humble, than a peanut butter and jelly sandwich? And yet one activist suggests a PB and J a day could help slow global warming. Jennifer Szweda Jordan recently visited the founder of the PB and J Campaign.

Related Website

http://www.glrc.org/story.php3?story_id=3559