Selling the US, One Inch at a Time

From: Rebecca Sheir
Length: 04:48

For a mere $3.95, you can own a piece of America. Read the full description.

Piece Audio

Playing: Selling the US, One Inch at a Time
From: Rebecca Sheir

Ruler_small Scott Moger is the founder of Own a Piece of America, a company that allows anyone with $3.95 jingling around in their pocket to become a real, honest-to-goodness landowner. He was inspired by a 1954 Quaker Cereal promotion for "Sergeant Preston of the Yukon," a popular radio show set to make its move to TV. Quaker put a deed to the Yukon in every cereal box; each deed was for exactly one square inch of land. And when Moger unearthed his original 1954 deed back in the 1980s, he took the idea and ran with it. And according to Moger, thousands of people across the world have followed him, all eager to become, as he says, a "mini-Donald Trump"...

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Piece Description

Scott Moger is the founder of Own a Piece of America, a company that allows anyone with $3.95 jingling around in their pocket to become a real, honest-to-goodness landowner. He was inspired by a 1954 Quaker Cereal promotion for "Sergeant Preston of the Yukon," a popular radio show set to make its move to TV. Quaker put a deed to the Yukon in every cereal box; each deed was for exactly one square inch of land. And when Moger unearthed his original 1954 deed back in the 1980s, he took the idea and ran with it. And according to Moger, thousands of people across the world have followed him, all eager to become, as he says, a "mini-Donald Trump"...