Piece Description

BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.

Option 1: As a Self-Contained Spot
FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS
Music: Schubert - Ave Maria
Intro: While some things push the envelope, Violinist Joshua Bell says classical music crosses the line.
Joshua Bell Clip: "As far as I'm concerned, any piece of great music you can look at as being religious because it brings you what religion is supposed to bring to you. That's a glimpse of something heavenly. And for me, music is my religion, you know, and it brings me that element of awe and beauty that people look to religion for."
Outro: Whether it's heavenly or simply beautiful, classical music on Public Radio is made possible by your financial support. Please contribute today. (Text out at 0:44 )
Music....to 0:59
SUGGESTED LIVE HOST OUTRO:
Please call (insert station phone number), or you can make your contribution online at (insert station web address). Whatever classical music means to you, you can always find it here on (insert station name), and we can only provide you what Joshua Bell calls that "glimpse of something heavenly" with your financial support. Please call now....

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Option 2: As a Self-Contained Spot With a Longer, Live Outro
FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS Music: Schubert - Ave Maria
Intro: While some things push the envelope, Violinist Joshua Bell says classical music crosses the line.
Joshua Bell Clip: "As far as I'm concerned, any piece of great music you can look at as being religious because it brings you what religion is supposed to bring to you. That's a glimpse of something heavenly. And for me, music is my religion, you know, and it brings me that element of awe and beauty that people look to religion for." (Text out at 0:24.)
Music....to 0:59
SUGGESTED LIVE HOST OUTRO:
Whether it's heavenly or simply beautiful, classical music on Public Radio is made possible by your financial support. Please call (insert station phone number), or you can make your contribution online at (insert station web address). Whatever classical music means to you, you can always find it here on (insert station name), and we can only provide you what Joshua Bell calls that "glimpse of something heavenly" with your financial support. Please call now....

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Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.
Joshua Bell Clip: "As far as I'm concerned, any piece of great music you can look at as being religious because it brings you what religion is supposed to bring to you. That's a glimpse of something heavenly. And for me, music is my religion, you know, and it brings me that element of awe and beauty that people look to religion for." (0:17)

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(To download a .txt file of the suggested copy for each of these three options, ook under the "Additional Files" for this piece.)

*Additional music options for before or after this spot, or as a music bed, include: Schubert: Ave Maria, or other tracks from Bell's "Voices of the Violin" CD; also, the "West Side Story" or Gershwin recordings. A wide variety of recording options are also available at http://joshuabell.com.

WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.