Lost in Translation?
Series: NPR's Next Generation Radio
From: Next Generation Radio
Length: 00:04:50
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Piece Description
Most of us have heard about outsourcing. We may have called to get technical support and someone in India answers our questions. And now something similar is happening in media. Next Generation Radio's Guadalupe Martinez brings us this report on the outsourcing of Spanish language media.
Broadcast History
None
Transcript
GM: Stand up: I'm at the Mission heart of the Latino community in San Francisco and //I really can notice that because// I can see all the Hispanic shops Hispanic restaurants selling popusas burritos and then cars passing by with reggeton playing salsa bachata banda and also is
the home of at least seven Spanish language newspapers
(ambiance)
GM: INSIDE A BEAUTY SALON A WOMAN WHO GIVES HER NAME ONLY AS SANDRA IS WATCHING A BEAUTICIAN STRAIGHTEN HER DAUGHTER?S HAIR. SHE'S AN AVID READER OF THE LOCAL SPANISH PRESS....AND EVEN THOUGH SHE'S A NATIVE SPEAKER...BORN IN EL SALVADOR...THERE ARE TIMES WHEN THE WORDS IN THE PAPERS LEAVE HER WONDERING? LIKE WHEN SHE CAME ACROSS THE WORD BANQUETA IN AN ARTICLE.
SANDRA: Banqueta......
(TRANSLATION HERE FOR ADRIANA)
GM: THAT'S BECAUSE NOT ALL SPANISH-SPEAKERS SPEAK THE SAME WAY. AND AS MORE NEWSPAPERS SHIP THEIR COPY TO LATIN AMERICA FOR TR...
Read the full transcript
Timing and Cues
Most of us have heard about outsourcing. We may have called to get technical support and someone in India answers our questions. And now something similar is happening in media. Next Generation Radio's Guadalupe Martinez brings us this report on the outsourcing of Spanish language media.
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