Next Generation Radio @ SXSW
From: Next Generation Radio
Series: NPR's Next Generation Radio
Length: 04:25
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Tens of thousands of film, music, and multimedia aficionados descend upon Austin Texas every March for the South by Southwest Festival. The creative mix of young developers makes the Interactive side an industry hot spot. Up and coming gamers and designers come to promote their products. Recently big names like Google and Mozilla have attended the festival too. As next generation radio's Kushan Dasgupta reports -- such explosive growth challenges the festival organizers in new ways.
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Piece Description
Tens of thousands of film, music, and multimedia aficionados descend upon Austin Texas every March for the South by Southwest Festival. The creative mix of young developers makes the Interactive side an industry hot spot. Up and coming gamers and designers come to promote their products. Recently big names like Google and Mozilla have attended the festival too. As next generation radio's Kushan Dasgupta reports -- such explosive growth challenges the festival organizers in new ways.
Transcript
AMBI ARCADE (run under)
Inside the ScreenBurn arcade, vendors show off colorful joysticks to lure gamers to their displays. Players stand around punching buttons, adding to the cacophony of gun blasts, explosions, and other video game sounds. Some sit inside Toyota Corollas that have been converted into gaming stations.
AMBI ARCADE (bring up)
ScreenBurn is a video-game trade show. It?s just one part of South by Southwest Interactive. It?s here that many game companies launch their products for the first time. Game developer Rodney Gibbs stands at his booth, surrounded by gamers, parents and their kids.
Gibbs cut: South-by has really reached out more to the game industry in the last couple of years with the ScreenBurn part. It?s folding us into the Interactive stuff really well. (0:06)
Gibbs explains what makes ScreenBurn different from other gaming exhibits.
ACT: ScreenBurn...
Read the full transcript
Timing and Cues
Tens of thousands of film, music, and multimedia aficionados descend upon Austin Texas every March for the South by Southwest Festival. The creative mix of young developers makes the Interactive side an industry hot spot. Up and coming gamers and designers come to promote their products. Recently big names like Google and Mozilla have attended the festival too. As next generation radio?s Kushan (koo-SHAN) Dasgupta (das-GOOP-tah) reports -- such explosive growth challenges the festival organizers in new ways.
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