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As one generation takes over another in the marketplace, car commercials are evolving. Baby boomers tend to want to conquer nature, while Gen Y wants to protect it. Advertising execs recognize this and are adapting.
One thing everyone has in common... nature helps sell stuff... and the outdoors is used a lot to help sell some of the most gas guzzling and polluting vehicles on the planet.
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Piece Description
As one generation takes over another in the marketplace, car commercials are evolving. Baby boomers tend to want to conquer nature, while Gen Y wants to protect it. Advertising execs recognize this and are adapting. One thing everyone has in common... nature helps sell stuff... and the outdoors is used a lot to help sell some of the most gas guzzling and polluting vehicles on the planet.
Broadcast History
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Transcript
ADS USE NATURE TO SELL SUVs
Kyle Norris
March 5, 2007
Advertisers like to push your hot buttons. One of them is your attraction to nature. Car companies use our love of the great outdoors to sell some of the most gas-guzzling and polluting vehicles around. Kyle Norris takes a look at how car ads work:
Have you ever noticed that car commercials have a lot of nature in them? The car that's being sold is always climbing up a boulder or ripping through the mud. Like this commercial:
(Commerical:) "The new Jeep Liberty Renegade..."
A Native-American looking man drives over some rugged terrain when he comes across a seal stranded on the ice.
(Commercial:) "It gives you the power to conquer nature..."
As he approached the seal and raised a harpoon over his head, you thought he was going to hurt the seal.
(Commercial:) "...as well as the ability to protect it." (chirping a...
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Timing and Cues
Host intro: Advertisers like to push your hot buttons. One of them is your attraction to nature. Car companies use our love of the great outdoors to sell some of the most gas-guzzling and polluting vehicles around. Kyle Norris takes a look at how car ads work.
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