Support Your Public Radio Family

Part of Series Radio Lab
Length 01:01
Licensor WNYC
Producer(s) Jad Abumrad and Ellen Horne
Formats
Topics
Produced February 5, 2007
Added to PRX February 8, 2007
 

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Summary:

Makes a sentimental appeal for listener support. Public radio sounds like home and you should support your family.

Website:

http://radiolab.org

Additional Credits and Funding:

Radio Lab co-host Robert Krulwich, and production assistance from Sara Pellegrini and Scott Goldberg.

Tones:

Humorous, Sentimental, Sound Rich

Language:

English

Description:

This is a playful and sound-rich piece of production for on air fundraising. The hook is that public radio sounds like home and that, just like family, it feels good to give support to people you love.