Transcript for the Piece Audio version of Buzz, Bands and the Biz: Why SXSW Matters

Promo copy for local stations:
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The world's attention is turning to Austin, Texas for the start of this year's South by Southwest on March 9th. The conference has become the biggest music festival in the world, drawing tens of thousand of performers, journalists and music lovers. What's the attraction? Find out in the special report "Buzz, Bands and the Biz" -- (time and station).