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Related Pieces
Piece Description
From March 9-March 18, the attention of the creative world will be focused on Austin, Texas and an event known the world over as South by Southwest. Each year, the South by Southwest (SXSW) conference gets bigger--with more people taking part in the music, film and interactive events. But the centerpiece of the long week happens on the final 4 days and 5 nights when the music conference gets underway. In this one-hour special, David Brown of KUT- Austin explores the growing significance of the world's biggest music festival. The program features commentary from Lyle Lovett, Billy Bragg, Jon Pareles of the New York Times, veteran music journalist Dave Marsh, Saturday Night Live's Fred Armisen, and many others. It also includes exclusive performances captured live at South by Southwest. SXSW has a reputation as a launching pad for new artists--a place where people who are plugged in and passionate about music get tipped off to the next big thing. Here's the story of how it happened...and what it's like to be a part of SXSW. This program includes two :25 recorded promos with extra :05 music bed for station ID and time. Custom promos available on request. Promo copy for local use under "Information for Stations" heading.
2 Comments
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Review of Buzz, Bands and the Biz: Why SXSW MattersThe city of Austin is known as the live music capital of the world. South by Southwest has, in the past two decades, grown into a mega festival showcasing new talent - at least that's how the founders had envisioned it. Twenty years later SXSW is compared to Sundance Film festival for becoming the go to place for finding new talent, signing new talent, and showcasing old talent after a makeover.
If you like your listeners to have an all around idea of what SXSW is about, then this is the piece to air. SXSW is just around the corner, by the way. |
Broadcast History
Debut--never before broadcast. Custom promos available on request.
Transcript
Promo copy for local stations:
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The world's attention is turning to Austin, Texas for the start of this year's South by Southwest on March 9th. The conference has become the biggest music festival in the world, drawing tens of thousand of performers, journalists and music lovers. What's the attraction? Find out in the special report "Buzz, Bands and the Biz" -- (time and station).
Read the full transcript
Timing and Cues
Program uses typical NPR "Specials" clock:
One minute billboard ("...first, this news.");
Six minute news cutaway;
:30 music bed;
Seg. 1 at 06:30;
One minute cutaway w/bed at 19:00 and 39:00;
Program concludes at 59:00 followed by one minute music bed.
Additional Files
- Morrissey at SXSW 2006 (morrissey_at_sxsw_06.jpg)
- LCD Soundsystem at SXSW 2005 (lcd_soundsystem_at_sxsw_2005.jpg)
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Taki Telonidis
Posted on March 07, 2007 at 06:00 AM | Permalink
Review of Buzz, Bands and the Biz: Why SXSW Matters
This piece plots the South by Southwest (SXSW) festival on the world atlas of the music biz. It begins with a brief history of the ascendancy of Austin Texas as a music hub, and the genesis of this festival as an enticement for the bi-coastal music industry to take notice of the unique sounds of Austin. It then muses about how the festival has been changed by its own success, and its struggle to find balance between big-name performers and up-and-coming acts. Though there?s quite a bit of music and actuality, this is more of a business piece. The music is used to dress up the story, but doesn?t propel the narrative as it might have. Some of the actualities have that ?take me behind the scenes? quality while others lack that immediacy. The tempo of the piece starts off quick and is quite textured with songs and actualities, but it loses momentum about halfway through. Two songs are played in their entirety, and the piece ends with a rather long interview. What I like the most about this piece is that it does pull back the curtain on the music industry?explaining the importance of creating a buzz, showing the exhilaration of discovering a hot new performer, and conveying the frustrations of musicians who despite their best efforts never catch the ear of the career-makers. Individual passages of this feature are quite strong, yet as a whole it doesn?t quite sing.