Buzz, Bands and the Biz: Why SXSW Matters

Summary:

How a Regional Music Conference Became a International Phenomenon

Website:

http://SXSW.com

Timely on:

March: Good anytime up to and including the 2nd week of March (start of SXSW)

Tones:

Engaging, Informational, Sound Rich

Language:

English

Description:

From March 9-March 18, the attention of the creative world will be focused on Austin, Texas and an event known the world over as South by Southwest. Each year, the South by Southwest (SXSW) conference gets bigger--with more people taking part in the music, film and interactive events. But the centerpiece of the long week happens on the final 4 days and 5 nights when the music conference gets underway.

In this one-hour special, David Brown of KUT- Austin explores the growing significance of the world's biggest music festival. The program features commentary from Lyle Lovett, Billy Bragg, Jon Pareles of the New York Times, veteran music journalist Dave Marsh, Saturday Night Live's Fred Armisen, and many others. It also includes exclusive performances captured live at South by Southwest.

SXSW has a reputation as a launching pad for new artists--a place where people who are plugged in and passionate about music get tipped off to the next big thing. Here's the story of how it happened...and what it's like to be a part of SXSW.

This program includes two :25 recorded promos with extra :05 music bed for station ID and time. Custom promos available on request. Promo copy for local use under "Information for Stations" heading.

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