Website:
http://www.virtuosovoices.org
Additional Credits and Funding:
The self-contained version of this funder is also available on the Virtuoso Voices February 2007 CD.
Virtuoso Voices is a trademark of Listener Directed Productions, Inc.
Tones:
Inspiring,
Intimate,
Personal
Language:
English
Description:
Stations Please Note: Virtuoso Voices is a Subscription Service. Please read below for information on how to sign up. Use any of these Funder Spot choices during your Classical Music Fundraising programming, and especially before or after playing any performance by Sharon Isbin. Music Options for before or after the spot are listed below. BEST PRACTICES: Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once every other hour. Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.
Option 1: As a Self-Contained Spot
FUNDER MESSAGE RUNDOWN, TRANSCRIPT, TIMINGS and MUSIC INFORMATION
Music Bed: Ponce - Scherzino Mexicana (CBS Masterworks 44898 or Telarc 80612)
Intro: Each instrument, whether it's the oboe or the triangle, has its own distinctive quality. Here's what guitarist Sharon Isbin says makes her instrument special.
Sharon Isbin Clip: "One of the unique things about playing the guitar is that there's nothing separating the performer from the instrument. There are no keys, there's no bow. It's a direct contact and you literally caress the instrument and the strings. It's an instrument that really does connect very deeply to the person who is playing."
Outro: Thanks to your financial support, you're always connected to classical music on Public Radio. Please, call now. (Text out at 0:41)
SUGGESTED LIVE HOST OUTRO
Please call (insert station phone number), or make your contribution online at (insert station web address). That idea of "connection," just mentioned by Sharon Isbin, is something that's also at the heart of what we do at (insert station name). We connect with you by providing you the classical music you value and enjoy every day. You stay connected to us by listening and contributing. Please call now....
Music bed fades at 0:59 (there is a brief pause in the music bed at 0:49)
* * * * * * * * * * *
Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro
FUNDER MESSAGE RUNDOWN, TRANSCRIPT, TIMINGS and MUSIC INFORMATION
Music Bed: Ponce - Scherzino Mexicana (CBS Masterworks 44898 or Telarc 80612)
Intro: Each instrument, whether it's the oboe or the triangle, has its own distinctive quality. Here's what guitarist Sharon Isbin says makes her instrument special.
Sharon Isbin Clip: "One of the unique things about playing the guitar is that there's nothing separating the performer from the instrument. There are no keys, there's no bow. It's a direct contact and you literally caress the instrument and the strings. It's an instrument that really does connect very deeply to the person who is playing." (Text out at 0:32 )
SUGGESTED LIVE HOST OUTRO
Thanks to your financial support, you're always connected to classical music on Public Radio. Please call (insert station phone number), or make your contribution online at (insert station web address). That idea of "connection," just mentioned by Sharon Isbin, is something that's also at the heart of what we do at (insert station name). We connect with you by providing you the classical music you value and enjoy every day. You stay connected to us by listening and contributing. Please call now....
Music bed fades at 0:59 (there is a brief pause in the music bed at 0:49)
* * * * * * * * * *
Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.
Sharon Isbin Clip: "One of the unique things about playing the guitar is that there's nothing separating the performer from the instrument. There are no keys, there's no bow. It's a direct contact and you literally caress the instrument and the strings. It's an instrument that really does connect very deeply to the person who is playing." (0:21)
* * * * * * * * * * *
(To download a .txt file of the suggested copy for each of these three options, click on the Attachments tab above.)
Additional music options for before or after this spot, or as a music bed, include "Tarrega Recuerdos de la Alhambra" and other tracks from Isbin's "Dreams of a World" CD; numerous options (including Bach and Vivaldi) are available at http://sharonisbin.com/disc.html
HOW DO I GET THIS VIRTUOSO VOICES(tm) CLIP ON THE AIR?
There are two ways to get Virtuoso Voices on your station.
You can receive a CD each month containing 15 to 25 different clips from 3 to 4 performers, in addition to the classical music fundraising spots. Or, you can download any clip or fundraising spot (anytime) from PRX by following the instructions below.
Virtuoso Voices is available to local Public Radio stations by annual subscription. Yearly fees are determined by station market size and help pay for a portion of our engineering, production and distribution costs.
The annual subscription fee for the Virtuoso Voices(tm) clips and fundraising material is:
-- $250 for stations with an Arbitron market ranking of 151 and above;
-- $500 for stations ranked between 51-150;
-- $750 for stations with a market ranking of 1 to 50.
For more information, or to receive the short subscription form, please send an email to info@listenerdirect.org or call (703) 751-0342.
DOWNLOADING VIRTUOSO VOICES AUDIO FROM PRX.
Virtuoso Voices Subscribers can download audio from PRX at any time. On each spot you wish to download, click on License/Download. You will see a link to a broadcast-quality MP2 version of the piece. Right-click this link (Mac users: ctrl click) and indicate where on your hard drive you'd like to save the file, most likely to your desktop or a shared drive at your station. From there you can either burn a CD or import it into your on-air audio hard drive.
WHAT IS VIRTUOSO VOICES?
Virtuoso Voices(tm) is an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites.
These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.
Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages. Each month, subscribing stations receive at least two different fundraising spots read by the performers we interview.
Twice a year, we provide your station with fully produced fundraising messages with options enabling you to customize each spot to the specific sound and fundraising terminology of your station.
The produced fundraising messages are distributed in February and September in advance of when most stations fundraise, including the nationally coordinated drive. Stations may request custom fundraising scripts read by the performers we interview. We fill these requests whenever possible and in the order in which they are received.
VIRTUOSO VOICES(tm)
"Classical Music's Virtuosos Want a Word with Your Listeners(tm)."
Virtuoso Voices is a trademark of Listener Directed Productions, Inc.
