| Length | 07:03 |
| Licensor | Nathanael Johnson |
| Producer(s) | Nathanael Johnson |
| Formats | News reporting, Soft Feature |
| Topics | Environment |
| Produced | December 7, 2006 |
| Added to PRX | December 7, 2006 |
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Bear as symbol vs. bear in person
April 22: Earth Day
Amusing, Informational, Sound Rich
English
Lede: What is a polar bear? Okay, sure, it?s a big white member of the Ursus genus, but it?s also a symbol. These days lots of people are thinking of polar bears in terms of what they signify, more than what they actually are. When Time Magazine published a special report on global warming, editors put a polar bear on the cover. Reporter Nathanael Johnson went to find out what it is about polar bears that makes them such ideal poster-animals of global warming.
I talk to some real live polar bears and a cute-ologist, then chat up a Sierra Club rep about branding strategy.
