Comments for Tift Merritt: In her own words

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Produced by David Schulman

Other pieces by David Schulman

Summary: Drinking sherry with the angels, and other tales from a Southern songwriter.
 

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Get to Know Tift One Wonderful Moment at a Time!

I am not a fan of these types of "no interviewer" pieces. They are hard to produce and are often too long..and well, frankly, the person speaking is just not that interesting. It's the producer's job to make an interesting person more compelling and turn a dull person into an interesting person.

WUNC knows how to do these pieces. The 3:30 is a perfect length..same a record so it makes this essay easy for music stations like ours to use.

There are just enough personal stories mixed with Tift's viewpoints about music to make the piece interesting because the segments are prioritized and skillfully edited.

One note to all news stations doing these kinds of peices: Check with the music station's play lists to see what single we are playing. This piece omits a cut from Good Hearted Man, now in rotation in many non-comm triple A stations. Not a big thing really as we would most likely follow this piece with the single, but something to keep in mind.

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Drinking sherry with the angels

This is a fabulous series, providing the listener with enough information and music to get a good sense of the artist and whether you would like to hear more. In this particular case I know I want to hear more: Ms Merritt reveals her influences and some personal details, and talks about her passion for music in a real and simple way, at once demystifying the creative process AND revealing how complex it is. Perfect insert for ATC or ME.