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Piece Description
Weekly roundup of news from ethnic media: immigrant nannies transformed into medical workers to meet increasing health care demands; Mexican mariachi musicians being replaced by banda and hip hop DJs. Available in 5:00 or 9:00 editions weekly
Timing and Cues
Immigrant health care report 5:30
drop out cue "This is NCM news"
Mariachi musicians 3:30
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Transom Editors
Posted on December 27, 2003 at 09:09 AM | Permalink
Review of NCM news
Excellent approach to issues vital to immigrants anywhere in the US but often specific to California. (This would probably limit it being picked up by stations outside California).
The two subjects of this roundup were both engaging and a little different - (the threat of extinction of Mariachi bands !)
The objective of representing immigrants in the news packaged for the mainstream is a good one and NCM does of pro job of that.
America is made of immigrants and if this news roundup were perhaps less focused in California, I could imagine it being heard weekly anywhere. I would certainly listen.
vm