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UNREAL Candy

From: PJA Advertising + Marketing
Series: The Unconventionals Season 2
Length: 26:09

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Join us for an in-depth interview with Unreal Candy founders Michael and Nicky Bronner as we discuss Their quest around the globe to find chefs to “Unjunk the world” The intiative to question the standards of candy shelf life How celebrities such as Matt Damon, Leonardo DiCaprio, and Tom Brady all got involved in the cause

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Sometimes all it takes is a simple unconventional question to change everything…

Our friends at Warby Parker asked, “Why do eyeglasses have to cost $700?”

Dollar Shave Club wondered “Why do we pay top dollar for unnecessary shaving technology?”

Which brings us to Unreal Candy, which was founded on a question we’ve all thought about at one time or another: “Why does all the food we love the most have to be so bad for us?”

Join us for an in-depth interview with Unreal Candy founders Michael and Nicky Bronner as we discuss

  • Their quest around the globe to find chefs to “Unjunk the world”
  • The intiative to question the standards of candy shelf life
  • How celebrities such as Matt Damon, Leonardo DiCaprio, and Tom Brady all got involved in the cause

 

Stream the latest episode of The Unconventionals with the folks who set out to change the way we think of “junk food”  in its entirety… And be sure to join the conversation on Facebook and Twitter.

Piece Description

Sometimes all it takes is a simple unconventional question to change everything…

Our friends at Warby Parker asked, “Why do eyeglasses have to cost $700?”

Dollar Shave Club wondered “Why do we pay top dollar for unnecessary shaving technology?”

Which brings us to Unreal Candy, which was founded on a question we’ve all thought about at one time or another: “Why does all the food we love the most have to be so bad for us?”

Join us for an in-depth interview with Unreal Candy founders Michael and Nicky Bronner as we discuss

  • Their quest around the globe to find chefs to “Unjunk the world”
  • The intiative to question the standards of candy shelf life
  • How celebrities such as Matt Damon, Leonardo DiCaprio, and Tom Brady all got involved in the cause

 

Stream the latest episode of The Unconventionals with the folks who set out to change the way we think of “junk food”  in its entirety… And be sure to join the conversation on Facebook and Twitter.

Images

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Additional Credits

Academic Sponsor: The Center on Global Brand Leadership at Columbia Business School
Written and Produced by: Mike O'Toole with Reid Mangan
Post-Production and Technical Direction: Reid Mangan
Promotion & Distribution: Greg Straface and Graham Spector
Creative Director: Aaron DaSilva
Executive Producer: Phil Johnson

Related Website

http://radio.agencypja.com