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Also in the Spring 2006 Fundraising Spots series
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2 Comments
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Review of A Kid Named HenryIt's nice to hear core values coming out of the mouths of babes. If only every seasoned public radio pitcher could make the case so succinctly.This is a charming spot, made even more charming by 10-year old Henry. I like the production aspects of this as well. First the case... When/where Henry listens and why he likes ATC. He then puts a value on his listening ($1 a week) and finally the close with a call to action. One note of caution: Using children can add that perfect sparkle to a spot if they are well-spoken and the spot is well-crafted. Child alone for cuteness sake is not enough! Congrats to KUOW on a great piece!
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Sheila Rue
Posted on May 05, 2006 at 03:46 PM | Permalink
Review of A Kid Named Henry
Nice spot -- using a 10-year old boy who listens to ATC in the car. The spot is in his own words -- he is a well spoken and articulate kid. It's sincere and to the point, "if you listen and don't pledge...it's like stealing." A young man like Henry can say that.